Connecting Enterprise Communications
The effectiveness by which an organization communicates internally and externally depends on a carefully managed plan. Organizing each department, division, section and business unit communications supports employee and executive communications focused on a unit goal while connected to the enterprise message strategy. This is the essence of strategic communications ensuring the entire organization messaging maps and ultimately moves together in a singular orchestrated motion and direction. As the size and complexity of an organization increases the need for a structured corporate communications team becomes more important.