20
20
years of agency experience
years of agency experience
Talei Hornback
Talei Hornback
Talei Hornback is a data-driven marketing strategist and brand planner with 20 years of experience spanning agency and client-side roles across advertising, marketing, and brand strategy. As the Owner and President of Strategic Instincts, LLC, Talei brings premier marketing expertise to partner organizations, delivering customized strategic support that bridges the gap between a brand's internal vision and the real-world needs of its target audiences.
Talei Hornback is a data-driven marketing strategist and brand planner with 20 years of experience spanning agency and client-side roles across advertising, marketing, and brand strategy. As the Owner and President of Strategic Instincts, LLC, Talei brings premier marketing expertise to partner organizations, delivering customized strategic support that bridges the gap between a brand's internal vision and the real-world needs of its target audiences.
Formally trained as a Brand Planner, Talei's approach is rooted in psychographic research, audience segmentation, and market intelligence — translating complex data findings into clear, actionable strategies that drive awareness, growth, and brand equity.
Talei's leadership experience spans both B2C and B2B environments, having served in executive roles as VP of Product and Program Marketing, VP of Marketing Data & Analytics, and VP of Marketing. Prior to her client-side career, she spent nearly a decade as a Senior Brand Strategist at one of the Southwest's most respected full-service agencies. There, she led qualitative and quantitative research programs, developed positioning strategies, and guided Media, Creative, and Content teams across a diverse client portfolio. Talei is known for her cross-sector fluency, adding immediate value across a wide range of client partnerships.
Talei holds a B.A. in Interdisciplinary Studies (Sociology & Communications) from Arizona State University and is based in the Phoenix, AZ metro area.
Formally trained as a Brand Planner, Talei's approach is rooted in psychographic research, audience segmentation, and market intelligence — translating complex data findings into clear, actionable strategies that drive awareness, growth, and brand equity.
Talei's leadership experience spans both B2C and B2B environments, having served in executive roles as VP of Product and Program Marketing, VP of Marketing Data & Analytics, and VP of Marketing. Prior to her client-side career, she spent nearly a decade as a Senior Brand Strategist at one of the Southwest's most respected full-service agencies. There, she led qualitative and quantitative research programs, developed positioning strategies, and guided Media, Creative, and Content teams across a diverse client portfolio. Talei is known for her cross-sector fluency, adding immediate value across a wide range of client partnerships.
Talei holds a B.A. in Interdisciplinary Studies (Sociology & Communications) from Arizona State University and is based in the Phoenix, AZ metro area.
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