NightLight Pediatric
Urgent Care
Who are they?
NightLight Pediatric Urgent Care is the first after-hours pediatric urgent care in the Houston area. They aim to brighten the prospect of pediatric urgent care by combining expert medical care with comfort and compassion. Now a part of MedNax, Nightlight built a market where none existed before.
The Solution
NightLight Pediatric Urgent Care had a problem to solve. They were the first after hours pediatric urgent care in the Houston area. And it stayed that way for about five years.
However, competitors with deep investor pockets saw that there was a market for what they were offering and began encroaching on their area. NightLight needed to speed up their expansion plans and, as they grew, needed a consistent brand and message. They came to us. We developed a marketing, public relations, advertising and social media strategy, as we strategically revamped their brand.
The Gentles Agency grew their social engagement through organic, grassroots growth strategies; placed multiple media stories on their
growth and expansion; executed three grand openings of their new clinics and most importantly, helped meet their monthly new patient goal of 400 upon opening of their newest clinic.