Bank of the West is a regional financial services company. Out team fulfilled their need for a partner to serve as an extension of its regional corporate communications team. Our experience in this complex service industry contributed to our success in managing the bank’s public relations initiatives in the Southwest markets including Arizona, New Mexico, Oklahoma and its Northern California region. We created messaging strategies supporting banking center openings, new product launches, theft and fraud, and charitable provided key input for a regional government relations strategy. Media relations success including the “Turning Bread into Toast” campaign resulting in 20 million impressions in more than 25 media outlets including Brand Week, Advertising Age, and The Paul Harvey Show.