AZVoices.gov is the first statewide civic engagement platform of its kind, where citizens can rate pending legislation, discuss the issues and policies that impact our state, and propose innovative ideas to their elected officials. We were hired to manage the Institute, revamp the original site to be more interactive, engaging and attract more members and usage.
We combined the current site with a new home page requiring significant technical integration and coordination to feed legislative activity and voter registration information. We developed the initiative’s brand, messaging, social media channels, blog, online donation capabilities, and electronic newsletter.
We increased membership by 90%, legislators using the site doubled and the ideas shared increased by 31%.